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You already know that your loyalty program enables you to...
• Attract and keep your best customers.
• Gain a larger share of your customer’s wallet.
• Beat out competitors in close purchasing decisions.
 
What you may not know is that enhanced packaging increases loyalty participation by...
• Increasing associate awareness and excitement for the program by giving them something tangible to talk about with the customer.
• Increasing the perceived value of your loyalty program.
• Differentiating your program from the competition.
 
     
       

Wet Seal Inc. is an excellent example of what Seastone’s creative packages can do for your loyalty program. Wet Seal has a very specific market focus. Its core customers are predominantly 17 to 19 year-old girls. This narrow segment mandates a strong emphasis on customer loyalty.

Wet Seal undertook a strategic initiative to grow its loyalty program.


This initiative included adopting a stylish tin from Seastone to package and present the loyalty offering. Seastone worked closely with Wet Seal to design, manufacture, and produce a package that best fit Wet Seal’s customer demographic.

The results were immediate and significant.


Wet Seal reported...


“…this program has proven beneficial to our organization and business. The increase in sales [from the previous program] is close to 50%.”


For outstanding results for your loyalty program, let Seastone create a custom package that matches your program budget and customer profile.

 
     
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